Better Vision for a better tomorrow. 

Children need healthy vision to succeed in school

For many children living in Milwaukee’s most impoverished neighborhoods, a clear path to a promising future can at times seem a bit blurry. Access to a quality education is crucial for escaping the cycle of poverty. For too many kids, uncorrected vision problems are a barrier to a better future.

The Numbers tell the story .

80% of learning a child does is visual, making proper vision vital for students. Studies show that vision problems affect children living in poor urban environments at twice the normal rate of average Americans. In the City of Milwaukee, one in four MPS students have uncorrected vision problems.


We created Clear Days Ahead to bridge the gap between good vision and improved school performance for the children in Milwaukee’s poorest neighborhoods. Along with our partners, Prevent Blindness Wisconsin and MTEA (Milwaukee Teachers Education Association), we provide vision screening and eyeglasses to students who don’t pass their initial screening. Since we started the program, we have provided more than 680 pairs of eyeglasses, valued at $270 per pair, to students in need.

“The responses by kids are like ‘ah-ha, wow! I can read that over there,’ and the teachers say the same after a couple of weeks. They say, yeah, the child is really participating more in the classroom,” Bob Peterson, President MTEA

For an inside look into our Clear Days Ahead Program and the importance of childhood vision screenings, watch the video below.


Children often don’t know they have a vision problem. Signs that your child might be struggling with their eyesight include:

  • Frequent eye rubbing or blinking
  • Short attention span
  • Avoiding reading and other close activities
  • Frequent headaches
  • Covering one eye
  • Tilting the head to one side
  • Holding reading materials close to the face
  • An eye turning in or out
  • Seeing double
  • Losing place when reading
  • Difficulty remembering what he or she read